It started on a bike with the development of our brand video in January 2018.
Shortly after, in February, we went on some ridiculous adventure rides to test our Merino Winter Caps and Merino Warmers.
In April, Brody Leven took our winter cap through Grand Staircase-Escalante.
In the summer, we successfully funded and launched the Lifeboat Tire Lever.
Preparing for the fall, we collaborated on a ‘Salt Lake Handbuilt’ bike with Salt Air Cycles and rode it at Rebecca’s Private Idaho gravel race.
This winter, we launched a Wool Beanie.
And added a few tees to the lineup.
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As you can see, it's been a busy year with lots of riding, lots of new products, and even more hard work. As they say, it takes a village - and we certainly feel privileged to have all of you as part of our community. Once again, we would like to thank all of you for the great year. Without the support from numerous customers, donations, backers – none of this would be possible.
Keep following along, as we continue to ride new places, meet new people, and continue to bring you authentic cycling goods to make your rides better.